Just starting your small business? Here are a few things NOT to do when creating your website
- Keep It Clean
Always, remember to keep your website tidy. Focus on functionality rather than loading various content that might not be relevant to your product or service. You’ll lose customers if they don’t see what they have come to your site for.
- Don’t Expect Visitors
Creating a site doesn’t magically create visitors but creating a targeted strategy will acquire them. Connect with thought leaders or bloggers within your industry to have them start talking about your business (and linking to your site). Dependent on your budget, Google Ads or Facebook Ads are a great way to advertise your site and will also show you your target demographic.
- Don’t Be Intimidated
As an entrepreneur or new business owner, you already have a lot on your plate. It’s fine (and sometimes better) to take the easy way out sometimes to ensure you have a great website that doesn’t look homemade. If you hire a web designer to help you set up your site, it will be a lot quicker and less stressful, leaving you free to deal with other business needs.
- Don’t Force People to Think Too Much
When you include a ton of information and overload your site with graphics, not only does it take a long time to load, it also looks busy, cluttered, and unprofessional. Forcing people to hunt for what they need will turn visitors away.
- Don’t Think You Can Do it Yourself in a Day
Start small and build from there. You don’t need a ‘finished’ website straight away. In fact, you can’t, the site will continuously change as your industry and business updates. Put key information on your site and include minimal graphics and other media. After implementing your marketing strategy and observing an increase in traffic, start budgeting out what you need to get a media and content rich site.
- Don’t Add Too Many Social Media Buttons
– straight away. Avoid clutter on your homepage by minimizing the social media buttons you include links to. Not only does this drive traffic away from your site, it also confuses your viewers by expecting them to connect to too many social media sites. Try to include the three main social platforms you use such as the popular ones: Twitter, Facebook, and Google+.
- Don’t Try to Please Everyone
You won’t make all your visitors happy, but that’s ok! Think clearly about what message you would like your business to convey and go with a design that reflects it in your eyes. Keeping it simple and focused will provide a better experience.
- Don’t Add Fake Customer Testimonials
You’re just starting out. Don’t overkill your testimonials page by including hundreds of self-produced testimonials. They will not make your site look any more established, just tacky and authentic.
- Don’t Use Flash
A huge no-no. Many smartphones don’t support Adobe flash and one or two people these days’ access websites via their mobiles.
- Don’t Expect Your Website to Be Perfect From The Start
Your website isn’t going to be perfect the day it goes live. You’ll find typos, design flaws, slow load times, etc. Factor this into your strategy and realize it may take months to get a finished website.
If you would like a bit of help setting up, updating or amending your website, we are on hand to take the strain away from you! Simply call 01795 430030 or email: email@example.com