Don’t Get Tangled In The Web

Don’t Get Tangled In The Web

Be Seen Online The modern era of the digital age can be a challenging sphere in which to define your brand. You need to stand out. But how? Follow our handy hints on how to create a memorable online presence. Define Your Business Vision. Prior to beginning any online marketing you really need to look at your business in its entirety. Outline what you want your business to be, it’s purpose and ethos. It is impossible to be everything to everyone so narrow your vision and target market down. When outlining your vision statement, short and simple is the key, […]

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10 Things To Avoid When Building Your First Website

10 Things To Avoid When Building Your First Website

Just starting your small business? Here are a few things NOT to do when creating your website Keep It Clean Always, remember to keep your website tidy. Focus on functionality rather than loading various content that might not be relevant to your product or service. You’ll lose customers if they don’t see what they have come to your site for. Don’t Expect Visitors Creating a site doesn’t magically create visitors but creating a targeted strategy will acquire them. Connect with thought leaders or bloggers within your industry to have them start talking about your business (and linking to your site). […]

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Getting Social Media Right

Getting Social Media Right

– A Big Business For The Small Business. Many small businesses find the world of social media quite terrifying. The simple vastness of cyberspace, the endless jargon and ever changing trends are daunting to say the least. Yes, the cheap advertising costs are great – but which platform is the one for you? How do you even begin?? Research shows that too much choice can create inner paralysis. Too much information boggles the mind and as a result, a large proportion of the UK’s small business owners simply do not bother with social media at all, they do not have […]

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Online Marketing – Shape Up Or Ship Out!

Online Marketing – Shape Up Or Ship Out!

“When you’re finished changing, you’re finished.” Ben Franklin may not have been an entrepreneur by trade, but his words echo today more than ever before. This is the fastest-changing communications and technology landscape we’ve ever been in. Twenty years ago, you probably didn’t have an email address, and now it’s hard to imagine life (or your business) without email. Ten years ago,  Facebook didn’t exist, and now one-and-a-quarter billion people and millions of businesses use it to communicate. Today’s digital world has undoubtedly transformed the way that businesses work. Most would say that the technological age in which we live […]

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