Social Media Marketing; If it’s good enough for Beyoncé…

Social Media Marketing; If it’s good enough for Beyoncé…

It is becoming more and more normal to ‘shun’ traditional marketing methods in favour of the Social Media marketing model.  In 2014, The ‘Queen of Pop’, Beyoncé herself, bypassed the ‘normal’ mass media product launching process and instead, simply announced her album, to her 8 million Instagram followers, accompanied by the word, ‘Surprise’. The album was a huge success, exceeding the downloads of the previous album, (which had used the traditional marketing model.) Social Media is a trend that is here to stay! The world of social media has allowed businesses to create their own publishing platforms and to grow […]

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The Importance of Consistent Marketing

The Importance of Consistent Marketing

“We are what we repeatedly do. Excellence, then, is not an act, but a habit’ YES! This quote couldn’t be more suitable to the notion of Marketing. Marketing isn’t confined to a simple one-time action for promoting your business, product or service offering. You need to see it is a process rather than a sporadic offering. An imperative component of all marketing is consistency, for a variety of reasons; Relationship Building: Consistent marketing keeps the lines of communication with customers and prospects open. Over time, the consistency of all marketing mediums is what builds relationships with the individuals that are on […]

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It’s All About The Email

It’s All About The Email

Sales Emails – how to get them right and more importantly, working! Email is now the most common medium of communication, both internally with colleagues and externally with clients and prospects. We spend an average of 13 hours emailing each week. For sales and marketing, this number will be even higher. In regards to sales, a good email can get you a response, but a great email can get you the meeting and ultimately the sale. So, how do you get it right? In this article, we review the who, the what, the when and the how in relation to creating […]

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Does Your Email Marketing Need A Refresh For 2015?

Does Your Email Marketing Need A Refresh For 2015?

Email marketing remains arguably the most popular medium to use in order to reach consumers. It proves to be almost 40 times more effective in the acquisition of customers in comparison to Facebook and Twitter campaigns. Make sure that your email marketing hits all the right notes in 2014 with our great tips: 1. Go Mobile Make your emails more mobile friendly. Mobile is the preferred method for reading emails with 65% of all emails being opened on mobile devices. Smartphones have allowed for the increase of use and the number of users continues to rise. By 2018, an estimated […]

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