Colour Me Happy!

Colour Me Happy!

Does this picture make you feel calm and peaceful? Just how important is the notion of colour to your Marketing? The wonders of modern technology mean that we can do so much more with our marketing than the bog standard black and while email of old. No longer do our letters have to look like essays, we can pretty much add any texture, shape sound or smell that we want to!  Now, it goes without saying that your logo and brand must stand out and of course be consistent, but how important are the colours throughout the rest of your […]

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Converting Those All Important Leads.

Converting Those All Important Leads.

Lead The Way So you’ve got the website, you’re doing the social media; facebooking this, tweeting that, linking and pinning and you’re managing to get plenty of leads. Well done you! Now comes the hard part; converting those leads into sales. There’s so much emphasis in the industry on generating as many online leads as possible that some firms focus all their attention on this, forgetting the most important part – what to do with them. What To Do Next. It might be helpful to validate your leads straight away. Check that contact details are correct and that it is somebody […]

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Direct Mail – Don’t Rule It Out!

Direct Mail – Don’t Rule It Out!

Cast your mind 5 – 10 years ago. Junk mail was the devil, an expensive way to clog up everyone’s letterboxes and bins. With the ever strong emergence of the cheaper, eco-friendly, more effective email marketing, direct marketing (DM) campaigns were widely believed to be facing extinction. So, it is definitely with surprise that we now see a tentative return to direct mail by some of the big boys! In many ways, email marketing and direct mail have swapped roles. Many people now find emails annoying and are quick to delete any unwanted ‘spam’ from sender’s that they don’t recognise. […]

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Avoid Business Blunders

Avoid Business Blunders

Social Media – Bridge The Gap. I know I bang on and on about the importance of Social Media to business, but it is pretty imperative! I’m hoping it is getting through to you As I might have mentioned, businesses are increasingly turning to social media for enhanced exposure with a minimal bottom line. It also, (when used effectively) promotes greater customer service and improved brand awareness. Unfortunately, the trigger happy nature of the beast can also lead to mishaps and devastating mistakes with the simple push of a button, or touch of a screen, depending on where you’re coming from. While there […]

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