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Up Your Game. Video Marketing.

Up Your Game. Video Marketing.

Videos; animated videos, corporate cartoons, web videos, marketing videos, whatever form they’re in, they’re bombarding the world of marketing. Online videos can make your websites and campaigns amazing, a fantastic medium to professionally showcase your brand’s best bits, solidifying your ethos and engaging your audience. Text can often appear overly lengthy, complex and a bit boring! Also, your target market may not always understand some of the terminology used. Animation can bring it to life and help explain better what it is you want to communicate, lead conversion rates should also increase as your business is understood better.  Videos are […]

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Colour Me Happy!

Colour Me Happy!

Does this picture make you feel calm and peaceful? Just how important is the notion of colour to your Marketing? The wonders of modern technology mean that we can do so much more with our marketing than the bog standard black and while email of old. No longer do our letters have to look like essays, we can pretty much add any texture, shape sound or smell that we want to!  Now, it goes without saying that your logo and brand must stand out and of course be consistent, but how important are the colours throughout the rest of your […]

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Converting Those All Important Leads.

Converting Those All Important Leads.

Lead The Way So you’ve got the website, you’re doing the social media; facebooking this, tweeting that, linking and pinning and you’re managing to get plenty of leads. Well done you! Now comes the hard part; converting those leads into sales. There’s so much emphasis in the industry on generating as many online leads as possible that some firms focus all their attention on this, forgetting the most important part – what to do with them. What To Do Next. It might be helpful to validate your leads straight away. Check that contact details are correct and that it is somebody […]

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Direct Mail – Don’t Rule It Out!

Direct Mail – Don’t Rule It Out!

Cast your mind 5 – 10 years ago. Junk mail was the devil, an expensive way to clog up everyone’s letterboxes and bins. With the ever strong emergence of the cheaper, eco-friendly, more effective email marketing, direct marketing (DM) campaigns were widely believed to be facing extinction. So, it is definitely with surprise that we now see a tentative return to direct mail by some of the big boys! In many ways, email marketing and direct mail have swapped roles. Many people now find emails annoying and are quick to delete any unwanted ‘spam’ from sender’s that they don’t recognise. […]

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Avoid Business Blunders

Avoid Business Blunders

Social Media – Bridge The Gap. I know I bang on and on about the importance of Social Media to business, but it is pretty imperative! I’m hoping it is getting through to you As I might have mentioned, businesses are increasingly turning to social media for enhanced exposure with a minimal bottom line. It also, (when used effectively) promotes greater customer service and improved brand awareness. Unfortunately, the trigger happy nature of the beast can also lead to mishaps and devastating mistakes with the simple push of a button, or touch of a screen, depending on where you’re coming from. While there […]

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Social Media Marketing; If it’s good enough for Beyoncé…

Social Media Marketing; If it’s good enough for Beyoncé…

It is becoming more and more normal to ‘shun’ traditional marketing methods in favour of the Social Media marketing model.  In 2014, The ‘Queen of Pop’, Beyoncé herself, bypassed the ‘normal’ mass media product launching process and instead, simply announced her album, to her 8 million Instagram followers, accompanied by the word, ‘Surprise’. The album was a huge success, exceeding the downloads of the previous album, (which had used the traditional marketing model.) Social Media is a trend that is here to stay! The world of social media has allowed businesses to create their own publishing platforms and to grow […]

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The Importance of Consistent Marketing

The Importance of Consistent Marketing

“We are what we repeatedly do. Excellence, then, is not an act, but a habit’ YES! This quote couldn’t be more suitable to the notion of Marketing. Marketing isn’t confined to a simple one-time action for promoting your business, product or service offering. You need to see it is a process rather than a sporadic offering. An imperative component of all marketing is consistency, for a variety of reasons; Relationship Building: Consistent marketing keeps the lines of communication with customers and prospects open. Over time, the consistency of all marketing mediums is what builds relationships with the individuals that are on […]

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It’s All About The Email

It’s All About The Email

Sales Emails – how to get them right and more importantly, working! Email is now the most common medium of communication, both internally with colleagues and externally with clients and prospects. We spend an average of 13 hours emailing each week. For sales and marketing, this number will be even higher. In regards to sales, a good email can get you a response, but a great email can get you the meeting and ultimately the sale. So, how do you get it right? In this article, we review the who, the what, the when and the how in relation to creating […]

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Does Your Email Marketing Need A Refresh For 2015?

Does Your Email Marketing Need A Refresh For 2015?

Email marketing remains arguably the most popular medium to use in order to reach consumers. It proves to be almost 40 times more effective in the acquisition of customers in comparison to Facebook and Twitter campaigns. Make sure that your email marketing hits all the right notes in 2014 with our great tips: 1. Go Mobile Make your emails more mobile friendly. Mobile is the preferred method for reading emails with 65% of all emails being opened on mobile devices. Smartphones have allowed for the increase of use and the number of users continues to rise. By 2018, an estimated […]

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Don’t Get Tangled In The Web

Don’t Get Tangled In The Web

Be Seen Online The modern era of the digital age can be a challenging sphere in which to define your brand. You need to stand out. But how? Follow our handy hints on how to create a memorable online presence. Define Your Business Vision. Prior to beginning any online marketing you really need to look at your business in its entirety. Outline what you want your business to be, it’s purpose and ethos. It is impossible to be everything to everyone so narrow your vision and target market down. When outlining your vision statement, short and simple is the key, […]

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