Up Your Game. Video Marketing.

Up Your Game. Video Marketing.

Videos; animated videos, corporate cartoons, web videos, marketing videos, whatever form they’re in, they’re bombarding the world of marketing. Online videos can make your websites and campaigns amazing, a fantastic medium to professionally showcase your brand’s best bits, solidifying your ethos and engaging your audience. Text can often appear overly lengthy, complex and a bit boring! Also, your target market may not always understand some of the terminology used. Animation can bring it to life and help explain better what it is you want to communicate, lead conversion rates should also increase as your business is understood better.  Videos are […]

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Converting Those All Important Leads.

Converting Those All Important Leads.

Lead The Way So you’ve got the website, you’re doing the social media; facebooking this, tweeting that, linking and pinning and you’re managing to get plenty of leads. Well done you! Now comes the hard part; converting those leads into sales. There’s so much emphasis in the industry on generating as many online leads as possible that some firms focus all their attention on this, forgetting the most important part – what to do with them. What To Do Next. It might be helpful to validate your leads straight away. Check that contact details are correct and that it is somebody […]

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Direct Mail – Don’t Rule It Out!

Direct Mail – Don’t Rule It Out!

Cast your mind 5 – 10 years ago. Junk mail was the devil, an expensive way to clog up everyone’s letterboxes and bins. With the ever strong emergence of the cheaper, eco-friendly, more effective email marketing, direct marketing (DM) campaigns were widely believed to be facing extinction. So, it is definitely with surprise that we now see a tentative return to direct mail by some of the big boys! In many ways, email marketing and direct mail have swapped roles. Many people now find emails annoying and are quick to delete any unwanted ‘spam’ from sender’s that they don’t recognise. […]

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Social Media Marketing; If it’s good enough for Beyoncé…

Social Media Marketing; If it’s good enough for Beyoncé…

It is becoming more and more normal to ‘shun’ traditional marketing methods in favour of the Social Media marketing model.  In 2014, The ‘Queen of Pop’, Beyoncé herself, bypassed the ‘normal’ mass media product launching process and instead, simply announced her album, to her 8 million Instagram followers, accompanied by the word, ‘Surprise’. The album was a huge success, exceeding the downloads of the previous album, (which had used the traditional marketing model.) Social Media is a trend that is here to stay! The world of social media has allowed businesses to create their own publishing platforms and to grow […]

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The Importance of Consistent Marketing

The Importance of Consistent Marketing

“We are what we repeatedly do. Excellence, then, is not an act, but a habit’ YES! This quote couldn’t be more suitable to the notion of Marketing. Marketing isn’t confined to a simple one-time action for promoting your business, product or service offering. You need to see it is a process rather than a sporadic offering. An imperative component of all marketing is consistency, for a variety of reasons; Relationship Building: Consistent marketing keeps the lines of communication with customers and prospects open. Over time, the consistency of all marketing mediums is what builds relationships with the individuals that are on […]

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Don’t Get Tangled In The Web

Don’t Get Tangled In The Web

Be Seen Online The modern era of the digital age can be a challenging sphere in which to define your brand. You need to stand out. But how? Follow our handy hints on how to create a memorable online presence. Define Your Business Vision. Prior to beginning any online marketing you really need to look at your business in its entirety. Outline what you want your business to be, it’s purpose and ethos. It is impossible to be everything to everyone so narrow your vision and target market down. When outlining your vision statement, short and simple is the key, […]

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10 Things To Avoid When Building Your First Website

10 Things To Avoid When Building Your First Website

Just starting your small business? Here are a few things NOT to do when creating your website Keep It Clean Always, remember to keep your website tidy. Focus on functionality rather than loading various content that might not be relevant to your product or service. You’ll lose customers if they don’t see what they have come to your site for. Don’t Expect Visitors Creating a site doesn’t magically create visitors but creating a targeted strategy will acquire them. Connect with thought leaders or bloggers within your industry to have them start talking about your business (and linking to your site). […]

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Online Marketing – Shape Up Or Ship Out!

Online Marketing – Shape Up Or Ship Out!

“When you’re finished changing, you’re finished.” Ben Franklin may not have been an entrepreneur by trade, but his words echo today more than ever before. This is the fastest-changing communications and technology landscape we’ve ever been in. Twenty years ago, you probably didn’t have an email address, and now it’s hard to imagine life (or your business) without email. Ten years ago,  Facebook didn’t exist, and now one-and-a-quarter billion people and millions of businesses use it to communicate. Today’s digital world has undoubtedly transformed the way that businesses work. Most would say that the technological age in which we live […]

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Get More Retweets on Twitter

Get More Retweets on Twitter

Unlucky for some? 13 ways to get more retweets on Twitter. Be Alluring! It’s no secret that content is king on Twitter and all social media actually, if you’re not posting good quality, interesting content, you’re not going to earn those all-important retweets!   Think Link! It’s been proven that tweets containing links harvest more retweets than generic content. Try linking to your blog, a newspaper story or any other interesting content. Use a URL like bitly.com to keep links short.   # Use Hashtags Hashtags have become a fundamental aspect of the 140 character social media site (and others). […]

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How to Make Sure That Your Website is Found on Google – Simple Steps

How to Make Sure That Your Website is Found on Google – Simple Steps

Here are a few simple steps that you can take to help ensure that your website is found on Google. The first step is a real obvious one. Make sure that your website is complete and is ready to go “Live”.  When we say ready, we mean that all of the links work, that there are no missing images and that those images have ALT tags.  Ensure that the content you provide is valid and above all relevant to your site and that you have chosen a “Responsive Design”. This will not only help google with the indexing, it will […]

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