Converting Those All Important Leads.

Converting Those All Important Leads.

Lead The Way So you’ve got the website, you’re doing the social media; facebooking this, tweeting that, linking and pinning and you’re managing to get plenty of leads. Well done you! Now comes the hard part; converting those leads into sales. There’s so much emphasis in the industry on generating as many online leads as possible that some firms focus all their attention on this, forgetting the most important part – what to do with them. What To Do Next. It might be helpful to validate your leads straight away. Check that contact details are correct and that it is somebody […]

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Social Media Marketing; If it’s good enough for Beyoncé…

Social Media Marketing; If it’s good enough for Beyoncé…

It is becoming more and more normal to ‘shun’ traditional marketing methods in favour of the Social Media marketing model.  In 2014, The ‘Queen of Pop’, Beyoncé herself, bypassed the ‘normal’ mass media product launching process and instead, simply announced her album, to her 8 million Instagram followers, accompanied by the word, ‘Surprise’. The album was a huge success, exceeding the downloads of the previous album, (which had used the traditional marketing model.) Social Media is a trend that is here to stay! The world of social media has allowed businesses to create their own publishing platforms and to grow […]

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The Importance of Consistent Marketing

The Importance of Consistent Marketing

“We are what we repeatedly do. Excellence, then, is not an act, but a habit’ YES! This quote couldn’t be more suitable to the notion of Marketing. Marketing isn’t confined to a simple one-time action for promoting your business, product or service offering. You need to see it is a process rather than a sporadic offering. An imperative component of all marketing is consistency, for a variety of reasons; Relationship Building: Consistent marketing keeps the lines of communication with customers and prospects open. Over time, the consistency of all marketing mediums is what builds relationships with the individuals that are on […]

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Get More Retweets on Twitter

Get More Retweets on Twitter

Unlucky for some? 13 ways to get more retweets on Twitter. Be Alluring! It’s no secret that content is king on Twitter and all social media actually, if you’re not posting good quality, interesting content, you’re not going to earn those all-important retweets!   Think Link! It’s been proven that tweets containing links harvest more retweets than generic content. Try linking to your blog, a newspaper story or any other interesting content. Use a URL like bitly.com to keep links short.   # Use Hashtags Hashtags have become a fundamental aspect of the 140 character social media site (and others). […]

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Why YOUR business needs Social Media

Why YOUR business needs Social Media

Social Media – The Backbone of Modern Day Marketing. In today’s world, it isn’t enough to just have a website for your business. Your digital ‘shop front’ now extends beyond the traditional company website to your Facebook, Twitter and LinkedIn accounts. These Social Media hubs all represent your company to the masses. People now assume that all businesses will have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives immediately, if necessary. If you don’t have social networking profiles set up for your company, you quite simply look less legitimate and frankly, a […]

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