Colour Me Happy!

Colour Me Happy!

Does this picture make you feel calm and peaceful? Just how important is the notion of colour to your Marketing? The wonders of modern technology mean that we can do so much more with our marketing than the bog standard black and while email of old. No longer do our letters have to look like essays, we can pretty much add any texture, shape sound or smell that we want to!  Now, it goes without saying that your logo and brand must stand out and of course be consistent, but how important are the colours throughout the rest of your […]

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Avoid Business Blunders

Avoid Business Blunders

Social Media – Bridge The Gap. I know I bang on and on about the importance of Social Media to business, but it is pretty imperative! I’m hoping it is getting through to you As I might have mentioned, businesses are increasingly turning to social media for enhanced exposure with a minimal bottom line. It also, (when used effectively) promotes greater customer service and improved brand awareness. Unfortunately, the trigger happy nature of the beast can also lead to mishaps and devastating mistakes with the simple push of a button, or touch of a screen, depending on where you’re coming from. While there […]

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It’s All About The Email

It’s All About The Email

Sales Emails – how to get them right and more importantly, working! Email is now the most common medium of communication, both internally with colleagues and externally with clients and prospects. We spend an average of 13 hours emailing each week. For sales and marketing, this number will be even higher. In regards to sales, a good email can get you a response, but a great email can get you the meeting and ultimately the sale. So, how do you get it right? In this article, we review the who, the what, the when and the how in relation to creating […]

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Does Your Email Marketing Need A Refresh For 2015?

Does Your Email Marketing Need A Refresh For 2015?

Email marketing remains arguably the most popular medium to use in order to reach consumers. It proves to be almost 40 times more effective in the acquisition of customers in comparison to Facebook and Twitter campaigns. Make sure that your email marketing hits all the right notes in 2014 with our great tips: 1. Go Mobile Make your emails more mobile friendly. Mobile is the preferred method for reading emails with 65% of all emails being opened on mobile devices. Smartphones have allowed for the increase of use and the number of users continues to rise. By 2018, an estimated […]

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Getting Social Media Right

Getting Social Media Right

– A Big Business For The Small Business. Many small businesses find the world of social media quite terrifying. The simple vastness of cyberspace, the endless jargon and ever changing trends are daunting to say the least. Yes, the cheap advertising costs are great – but which platform is the one for you? How do you even begin?? Research shows that too much choice can create inner paralysis. Too much information boggles the mind and as a result, a large proportion of the UK’s small business owners simply do not bother with social media at all, they do not have […]

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