Here are a few simple steps that you can take to help ensure that your website is found on Google.
- The first step is a real obvious one. Make sure that your website is complete and is ready to go “Live”. When we say ready, we mean that all of the links work, that there are no missing images and that those images have ALT tags. Ensure that the content you provide is valid and above all relevant to your site and that you have chosen a “Responsive Design”. This will not only help google with the indexing, it will also ensure that mobile devices can display your site as you intend it to be viewed.
- Optimise the site using keywords. This in itself is quite a complex issue, however, there are simple steps to take to ensure that your site is optimised and can be found when searching. Use a good keyword planning tool to find the best keywords to use for your site. There are plenty of keyword tools available, some are free to use and others are not. One of the most effective is googles own keyword planning tool. If you don’t already have one, you will need to set up a free google account to use it. https://adwords.google.com/KeywordPlanner
- Create an XML Sitemap. This is, as it states, a map of your site. Creating a sitemap will help massively with the indexing of your site as it will tell Google exactly what pages exist and how to find them. Some of the website creation software, WordPress, Joomla etc have sitemap plugins available to make this job really simple. However, there are hundreds of sitemap generators out there. https://www.xml-sitemaps.com/ is one of those available. Simply create your sitemap and upload it to google using the google account that you previously created.
- Submit your site to google. This seems another really obvious step right? Bet you can’t guess how many forget to do it. https://www.google.com/webmasters/tools/submit-url?pli=1
- Ensure that your site has been indexed by google. The simplest way to do this is to open google and type site:www.yourdomain.co.uk in the search bar. This will show you what pages Google has already indexed for your site. You can also check here that the links are not broken simply by clicking on them.
- Create a Google + Profile. According to Wikipedia, Google + is defined as : “Google+ (or Google Plus) is a social networking and identity service that is owned and operated by Google Inc. Google has described Google+ as a “social layer” that enhances many of its online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author”.
Wow, lots of tech speak there. Essentially, Google + is owned by Google. As a result, Google will often index sites that have a presence on Google + faster by indexing the links and shares on Google + almost instantly. Not only that, but Google + is really popular for local search and as a social media site.
- Finally, once your site is live and is being index and found on Google. Use Google Page Speed Insights to find out how fast your website is performing and how to go about making the required amendments to fix any speed issues. Google Page Speed Insights will give you a score out of 100 for both mobile and desktop viewing of your site and it will give you recommendations on how to speed up the site. These could be by optimising the images that you are using, enabling site compression or leveraging browser caching. Each recommendation has a link explaining in greater detail the process and how to fix it.
These are just some of the simple and often very quick ways to begin your Google Website Ranking journey. Of course, to ensure that you not only rank high, but continue to do so, there is a lot more to it, an awful lot more. Still, these tips should get you started.